JANUARY 2018 GERMINATION.CA 1 January2018 • Contents “THERE’SBEENAMAJORMINDSHIFTIN TERMSOFOURMARKETINGSTRATEGY.” —JuliaHarnal/04 FEATURES 04 Giant Views: Shifting Paradigms 12 Riding the Western Soybean Wave 18 Should the Seed Sector Start from Scratch? 24 Spreading the Gospel of Agriculture 36 Inside a Global Seed Community 42 Finding the Missing Link 44 Q&A: Jumping into the Game 48 Do we Need an LLP Policy for Seed? 50 CRISPR Patent Races 52 Industry Abuzz as Legal Marijuana Becomes Reality PERSPECTIVES 60 CSAAC 61 CSGA 62 CSI 63 CSTA 64 Giant Views DEPARTMENTS 28 Retail Roundtable 54 Cross Pollination 56 World Status 58 The Headlines SPECIAL SECTIONS 32 INSIDERS On The Cover Our page 18 feature looks at the new green paper issued by the Seed Synergy Collaboration Project working team, which proposes to completely redesign the structure of Canada’s seed sector. “No one starting with a blank slate would design the private and public organizational divisions and responsibilities as they exist today,” the paper states.