Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44Formosa Creemore Brick Whiteb Formosa Creemore Brick Whiteb Traction Quantum 606 Sable Wi Traction Quantum 606 Sable Wi Formosa Creemore Brick Whiteb Traction Quantum 606 Sable Wi Formosa Creemore Brick Whiteb Formosa Creemore Brick Whiteb Traction Quantum 606 Sable Wi Formosa Creemore Brick Whiteb Gold Fireball Volt Patriot Maxine Gold Fireball Volt Patriot Maxine Harvard Stanford Princeton Keld Harvard Stanford Princeton Keld Gold Fireball Volt Patriot Maxine Harvard Stanford Princeton Keld Gold Fireball Volt Patriot Maxine Gold Fireball Volt Patriot Maxine Harvard Stanford Princeton Keld Gold Fireball Volt Patriot Maxine Viking Formosa Creemore Brick Viking Formosa Creemore Brick Harvard Stanford Princeton Keld Viking Formosa Creemore Brick Harvard Stanford Princeton Keld Harvard Stanford Princeton Keld Viking Formosa Creemore Brick Harvard Stanford Princeton Keld HyOctane Traction Fireball Volt P HyOctane Traction Fireball Volt P Viking Formosa Creemore Brick HyOctane Traction Fireball Volt P Viking Formosa Creemore Brick Viking Formosa Creemore Brick HyOctane Traction Fireball Volt P Viking Formosa Creemore Brick Carlisle Harvard HyOctane Traction Fireball Volt P Carlisle Harvard HyOctane Traction Fireball Volt P The Pursuit A fascination with wheat and the environment and a hunger for answers leads one man down a life-long journey of crop improvement, the world over. 8 BEFOREPeter Franck could complete his schooling, he was called home in 1972. “My father went blind suddenly during the last part of my schooling,” Franck shares. “I had to jump in and run the family company as CEO and lead the plant breeding department. “I had to learn fast … but I had been around it all my life.” He was just 30. Despite the day-to-day obstacles that come with running a company, Franck managed to complete his Ph.D. in 1975 from the University of Hohenheim in Germany. He studied plant breeding and population genetics, and his thesis focused on the interaction of maize hybrids between genotypes and environmental conditions. But Franck’s primary interest was wheat. “It’s the No. 1 crop worldwide,” he says. The Early Years Born a third-generation seedsman, Franck’s grandfather, Fritz, started the family seed business in 1907 — just years after the rediscovery of Mendel’s laws.