Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 764 / SEEDWORLD.COM SEPTEMBER 2016 CONTENTS/SEPTEMBER2016 In Every Issue Strategy Cross Pollination Regulatory Roundup World Status Industry News Since 1915 26 60 61 62 64 71 Columns 42 72 International Agricultural Development Dennis Thompson discusses how the bean plays a crucial, and often overlooked, role in global agriculture. Giant Views Jane DeMarchi, vice president of government and regulatory affairs at the American Seed Trade Association, shares recent legislative success the seed industry has had on Capitol Hill. “I can’t help but think about what happened when technologies or knowledge were democratized and what happened — the printing press, electricity, computers. I imagine genetic engineering will be the same.” — Josiah Zayner / Page 20 Special Section INSIDERS Experts from around the seed industry and those who service it share their perspectives and provide recommendations on everything from seed treatments to equipment and from engineering to content marketing — with the goal of helping you make better, more informed business decisions. 32 International Priorities Pick Up Steam Highlights from the International Seed Federation’s 2016 World Seed Congress. Communication is Key To sell seed, you need to learn to communicate effectively in today’s crowded marketplace. Seed Meeting Draws a Crowd The annual convention of the American Seed Trade Association was a resounding success on all accounts. Features, continued 48 54 58 WEB WHERE ONTHE For bonus content and more information on these issues, check out seedworld.com. Here you’ll find videos, extra photos, charts and notes from our editors. Below are just a few highlights from this issue. ifyoudontknownowyaknow.com Check out Josiah Zayner’s personal website. Zayner is a young scientist bringing the first do-it-yourself genetic engineering kits to market. jonathangomesselman. wordpress.com The personal site of Jonathan Gomes Selman, another young scientist pushing the boundaries of what genetic engineering can do. He designed a piece of software that makes the CRISPR technology even more precise by allowing researchers to simultaneously target a whole family of genes at one time. seedworld.com/giant-views- videos/ A number of promising students taking part in the 2016 Campus Connections program sat down to discuss issues that are top of mind with Seed World publisher Shawn Brook at the American Seed Trade Association’s 133rd annual convention held in Portland, Ore., June 18-22. Be sure to check out what they had to say about the future of the industry and what they’re focused on. 48 Meet BASF’s Justin Clark, our 2016 Future Giant of the Seed Industry. This award recognizes an early-career individual who demonstrates the ability to make a significant impact on the seed industry. Photography by Keith Papke, courtesy BASF On the Cover