2 / SEEDWORLD.COM JUNE 2017 On the Cover Photography by Kurt Fehr Mark Herrmann, AgReliant Genetics president and CEO, sits down with Seed World to discuss the lessons that guide his management philosophy today and how to lead change. Herrmann is wrapping up his term as chair of the American Seed Trade Association. In Every Issue Strategy Soil salinity robs yields around the world. Seed World digs into what companies are doing to help farmers cope. Cross Pollination Regulatory Roundup World Status Industry News Since 1915 38 68 70 72 74 78 CONTENTS/JUNE2017 Features, continued Policy Roundtable Travel around the world and discover the policy and regulatory environment associated with plant breeding innovation. Examine the Methods Here, we unravel the science behind today’s plant breeding innovations. The Path Ahead ISF and the Plant Breeding Innovation Working Group pave the way for innovation. A World of Change ISF leaders question if the traditional tactics used are enough to deliver on its mission. 52 55 58 64 64 Special Section INSIDERS Experts from around the seed industry and those who service it share their perspectives and provide recommendations on everything from seed treatments to equipment and from engineering to content marketing. 37 WEB WHERE ONTHE For bonus content and more information on these issues, check out seedworld.com. Here you’ll find videos, extra photos, charts and notes from our editors. Below are just a few highlights from this issue. SeedWorld.com/giantviews Our Publisher Shawn Brook caught up with several industry Giants at the 2017 World Seed Congress in Budapest, Hungary. Check out what was top of mind for these execs and their plans for the future. SeedWorld.com/webinar To learn more about how we measure seed quality and what the future holds, make plans to participate in Seed World’s Strategy webinar, which will be June 29 at 1 p.m. Eastern. There is no cost to participate. Register today! SeedIPAlliance.com For more information about the Seed Innovation and Protection Alliance, check out the website where you can learn about upcoming events or provide an anonymous tip. Columns 16 36 46 80 Seed Innovation Matters to Farmers Eloy Corona explains the relationship between risky investments and compelling rewards. How to Harvest Value from Farm Data Joseph Byrum shares what’s needed to harness commoditized data. International Agricultural Development Dennis Thompson explores the link between faith-based work and developing seed systems. Giant Views Jerry Flint spotlights how policy, innovation and food security go hand-in- hand.