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STRATEGY A featured segment designed to share business- critical information to seed-selling professionals. Visit SeedWorld.com to download this department and other tools to help you sell seed to farmers. Nutrition Plays an Increasing Role in Seed Vigor Nutrition plays a critical role in early seed development and new research demonstrates its impact at the farm level. EVERYONE INVOLVED IN the supply chain from seed companies to chemical companies and from equip- ment dealers to cooperatives is working to help farmers maximize the genetic potential found in every bag of seed. While its important to note that not all seed is created equal steps can be taken to help that seed produce to the best of its ability. Some of the newest research shows that emphasis on nutrition during the seed production phase and early season nutrition on the farm are two areas that can lead to increased yields. The concept of delivering a more nutrient-rich seed is new says David Sippell CEO of AgriThority a consulting group based out of Kansas City Mo. that focuses on the science of agriculture. New research shows that micro- nutrients applied during seed production results in a much stronger seed for farmers. This means increased seed vigor a better germination rate and higher yields. Its actually a more nutrient-dense seed. The seed does better in the first 30 days coming out of the ground which sets farmers up for success. Sippell explains a few seed companies are applying micronutrients as a fertilizer when they sell the seed but an additional approach is the use of micronutrients during the seed production phase. This is an area that Ismail Cakmak a plant scientist at Sabanci University in Istanbul Turkey specializes. He says that little attention is paid to the importance of seed nutri- ent reserves in production agriculture but its well known that larger seeds represent better seed vigor and field establishment. These larger seeds Cakmak says are often attributed to increased seed nutrient density. Depending on the crop some of these nutrients include zinc phosphorus iron boron and nitrogen. Cakmak says that plants need up to 75 percent of their total phosphorus during the early growth stage. Very early season phosphorus is more critical in achieving better yields than the supply of phos- phorus at a later growth stage Early season nutrition makes a difference in root development of these cotton seedlings. 38 SEEDWORLD.COM JUNE 2016 PHOTOVIVIDLIFESCIENCES.