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JUNE 2016 SEEDWORLD.COM 31 BULK SEED SYSTEMS AUTOMATION The Importance of Gentle Seed Handling Whether you are dealing with seed or grain handling is important. Most grain handling equipment is designed around the importance of delivering product at a high capacity while seed handling equipment is designed around the importance of gentle product handling. The seed is essentially an embryonic plant comprised of a seed coat endosperm and embryo. All of the above parts of the seed are delicate and must be handled with care as damaging a seed could cause a reduction in the germination rate. We understand that every single seed matters and it is this value that continues to drive the design of not just our conveyors but also our entire bulk seed and treating product line. In a bulk seed system a seed is handled anywhere between three and 10 times which emphasizes the importance of using equipment capable of transferring or treating seed gently while maintaining KSI CONVEYORS DIRECTOR OF BUSINESS DEVELOPMENT JasonKaebksiconveyors.com KSiConveyors.com JASON KAEB the appropriate speed and capacity. In designing the cleated belt conveyor safety and gentle handling were the primary drivers. We quickly learned that not only are conveyors much gentler in handling a product than a traditional auger but also that not all conveyors are created equal. The KSi cleated belt conveyor is designed with 2-inch raised cleats that help carry the seed from one point to another without damaging or harming the seed. Without cleats a conveyor belt must run at a higher speed and use momentum to transfer the seed especially at steeper angles leading to potential seed damage. The patented cleated belt design and slow belt speed work together to maintain seed quality and consistent germination. We know that speed and capacity are important but we maintain that you do not have to sacrifice gentle handling. Our conveyors provide advanced seed movement capacity moving up to 5000 pounds per minute. Before investing in new equipment I encourage you to consider the end use and research the equipment thats available to help you meet all your needs. Remember You can have the best equipment but if its not properly maintained it will not last and can damage your seed. Maintenance is a must. CONTENT MARKETING How to Make Customers Listen Really Hear What You Say Im sure youve all said it before If I could just get five minutes with customer X to tell him about our new widget Im sure I could make the sale. But when you get those five minutes how did you use them Did you spotlight all the benefits of your widget and how it can save money Did you recite from memory the contents of your brochures Or did you go beyond the facts and tell a story By definition storytelling is the interac- tive art of using words and actions to reveal the elements and images of a story while encouraging the listeners imagination. In business when its done well storytelling can illustrate an otherwise difficult concept drive home a point or encourage consumer loyalty through entertainment or emotional connection. Storytelling allows a business to communicate with its target audience. This can be done through websites blogs articles emails video and social media. As a tactic storytelling is based on the concept that people remember information better when it is told as a story rather than presented as a list of facts. Why Stories ISSUES INK DIRECTOR CLIENT SERVICES IssuesInk LHoffmanIssuesInk.com IssuesInk.com LINDSAY HOFFMAN make presentations better. Stories help ideas stick. Stories per- suade. Leaders tell stories to inspire and motivate. Content that generates an emotional response whether it is empathy sym- pathy anger or laughter is more likely to be remembered. So whats your story Here are some simple dos and donts to get started. Do Have a brand storytelling plan. Consider your audience. Choose a framework and details that will best resonate with your audience. Identify the moral or message you want to communicate. Maintain message consistency. Always tell a consistent story about your company product or service. Keep it interesting. You need to keep the reader engaged long after theyve heard the story. Dont Preach. A brand story should not read like marketing copy. Overwhelm your story with unnecessary details. Lie. People will pick a story that is not genuine a mile away. Whether youre a publically traded company or a small family- run business there is power in telling stories. Maybe its about why you founded the company and the values you instill in your team. Or maybe its about the development path of a new prod- uct or service youre bringing to market. Whatever the story may be in todays marketing environment you need tell your stories.