48 GERMINATION.CA SEPTEMBER 2018 WHAT’SNEWINTHEWORLDOFOILSEEDS Canola continues to advance, and flax right along with it. Some experts tell us, in their own words, about what’s on their oilseed radar. Marc Zienkiewicz EDITOR’S NOTE: Retail Roundtable is an essential print and digital tool to help people who sell seed get the knowledge they need to better serve their customers. Got an idea for a topic? Email us at mzienkiewicz@issuesink.com with the subject line Retail Roundtable! A NEW TOOL HELPING YOU IN THE REALM OF RETAIL SEED SALES. TODD HYRA FOLLOWS THE FLAX There’s some exciting flax varieties on the horizon between now and 2022. New vari- eties are coming out of the breeding pro- grams at the University of Saskatchewan and Agriculture and Agri-Food Canada in Morden, Man., making unique advances in flax to encourage greater uptake in a broader area. Three exciting ones in par- ticular are: AAC Bright New for 2019, this is the first yellow flax seed variety we have offered. Yield is 94 per cent of CDC Bethune. Excellent lodg- ing resistance; stronger straw than CDC Bethune; two days later than CDC Bethune. It’s ideal for the food and condiment market for use in whole-seed products, bakery toppings or ground-up to get the benefit of the oil in a whole grain product without turning it a darker brown. Glyphosate Tolerant Flax — Coming in 2020? Cibus’ new herbicide tolerant flax will be the first non-transgenic (non-GMO) glyphosate tolerant crop. It is expected to be launched in the United States in 2019 and in Canada a year later. As we look toward marketing flax around the globe, we want to choose flax technologies not considered to be GM so we ensure broad market acceptance for the crop in multiple regions around the world. CDC Rowland New for 2022, this is a game-changing brown-seeded flax. Yield is 112 per cent of CDC Bethune. Large seed — 17 per cent larger than CDC Bethune. Sees its strong- est performance in long-season areas of black and brown soil zones. It was selected for yield potential and no other characteristics. As breeding programs look at new material, we see this as our new benchmark similar to what CDC Bethune did in the marketplace 20 years ago. Todd Hyra is business manager Western Canada for SeCan. His love of agriculture started in childhood, being raised on a mixed grain and beef farm in Grandview, Manitoba. He continued his journey in agriculture when he began his career in 1990 in the seed industry, first at Proven Seed, and now at SeCan. He is also president of the Canadian Seed Trade Association.