b'SEEDS CANADA / SEEDS-CANADA.CA / QUEBEC CITY TO HOST THE PREMIER GATHERING OF THE SEED SECTORWHY YOU CANT MISS THE 2025 SEEDS CANADA ANNUAL CONFERENCETHERE ISNT Amore beautiful and historic place to be in Eastern Canada in July than Quebec City, and thats where well be heading for our annual conference.Set to take place July 7-9 at the Hilton Quebec, this years theme, Growing Success: Driven by Passion, truly reflects the dedication, innovation, and resilience of our seed industry in shaping a sus-tainable and prosperous future for agriculture.One of the biggest draws of the Seeds Canada By Brent Collins,annual conference is its lineup of outstanding speak-President ers, panels and discussions that tackle key issues facing the seed sector. This year, were thrilled to wel-come keynote speaker Diego Risso, executive director of the Seed Association of the Americas (SAA). DiegoThis years Seeds Canada annual conference takes place in brings a wealth of experience in advancing productiv- historic Quebec City.ity, sustainability and global food security. I know his insights will resonate strongly with attendees. service providers. Bringing everyone together under Beyond the keynote, the conference offers valu- one roof underscores our role as the national voice of able insights into the latest industry trends, regula- the seed sector.tory changes and technological advancements shapingWith Quebec City as our backdrop, were set the future of our sector. Member committee sessionsfor engaging discussions on innovation, sustain-will focus on critical challenges, from trade andability and excellence in agriculture. Of course, with intellectual property to regulatory affairs and seeda federal election expected by October, theres still innovation.some uncertainty around key issues like the Seed Notably, this will be the first time our four newRegulatory Modernization process and trade policies. policy and issue committeesoutlined at our semi- By July, we hope to move past speculation and focus annual meetingwill formally operate. This markson concrete industry developments.a pivotal moment for Seeds Canada as we refine ourAs always, the Seeds Canada annual conference approach to advocacy and industry representation. promises to be an essential event for industry profes-A major highlight this year is the inaugural pres- sionals. I look forward to the conversations, the con-entation of the Seeds Canada Award of Excellence.nections and the insights that will shape the future of This award is an opportunity to recognize outstand- our sector. ing contributions to our industry and is always aSee you in Quebec City! meaningful part of the event.In terms of format, the conference will blend formal and informal sessions, ensuring ample oppor-tunities for networking. The Seeds Canada confer-ence has always been a prime venue for connectingVisit Seeds Canadas website for info on how to register for the with our diverse membership of seed analysts, breed- conference!ers, distributors, growers, retailers, processors andGo to seeds-canada.ca/en/events/2025-annual-conference/22SEEDWORLD.COM/CANADA MARCH 2025'