b'CANADIAN ROOTS, GLOBAL IMPACTFarm kid Norm Davy is helping transform the biostimulant market through sustainable innovation.Marc ZienkiewiczNORM DAVY HASagriculture in his DNA. Raised on a farm in Treherne, Man., Davys early experiences sowed the seeds for a career in which sustainability would be his driving force. Now the president and chief commercial officer of Washington-based Tidal Grow AgriScience, Davy and the company are making waves in the world of biostimulants with a technology upcycled from seafood waste.Growing up on the farm and spending the fi rst 20 years of my career in production agriculture across Western and Eastern Canada really shaped my views on sustainable agriculture, Davy says. Its why I got involved in enhanced efficiency fertilizers 20 years agobringing some of the fi rst urea inhibitors and nitrifi cation inhibitors to market.This foundation led Davy into precision farming, where tools like decision support systems helped farm-ers align with the 4Rs of nutrient stewardship: right source, right rate, right time and right place for fertiliz-ers. But it wasnt just the technical expertise that shaped his journey; his Canadian upbringing also infl uenced his leadership style. He went to school at the University of Manitoba and University of Guelph.Id describe myself as more of a facilitator, Davy explains. I aim to understand diverse perspectives within a system and build long-term, sustainable solutions col-laboratively. That approach feels very Canadian to me.Now at the helm of Tidal Grow, Davy is champion-ing cutting-edge agricultural solutions set to make waves in both Canada and the U.S. Tidal Grow is launching four products in Canada in 2025, and recently added Brian Cummings, a seasoned Canadian agricultural veteran, to its team to manage the Canadian business. Its seed treatment, Tidal Grow GENBOOST off ers broad potential across multiple crops, critical to Canadian agriculture.Photo: Roza Sampolinska/rozasampolinska.com20 SEEDWORLD.COM/CANADA MARCH 2025'