b'PARTNER CONTENTAre you Ready To Stand With Us for 2030?By: Davie Wilson, NA-ANZ Crop Protection Product Lead - Seed Growth, BayerF arming has come a long way over the past few decades.Enhanced Genetics and Traits: Developing crops with built-Todays farmers are not only achieving record-breakingin resistances that help reduce the need for in-crop chemical harvests but are also taking smart steps to protect our en- interventions.vironment. Thanks to new technologies, precision farming, andInnovative Chemistries and Biologics: Creating new, effec-innovative methods, crop protection is now kinder to our planettive products that lower environmental risks and work well even as production increases quite dramatically. with integrated pest management practices.At Bayer, were proud to help farmers do more with less. AIn addition, were also working with farmers to help them study by the Technical University of Denmark shows that ouradopt best practices like planting cover crops, using buffer zones, crop protection methods have one of the lowest environmentaloptimizing tillage methods, and reducing runoff. These simple impacts compared to other companies. While were happy withsteps not only keep crops healthy but also protect our soil and that success, were even more excited about the future. water.Our Big Goal for 2030 Keeping it Open and TransparentBayer is setting its sights on a bold goal: to reduce the environ- We believe in transparency. To track our progress, we use envi-mental impact of its crop protection tools on a global treated arearonmental impact models developed by the Technical University per hectare basis by 30% by 2030, using a baseline drawn from theof Denmark. Currently focused on assessing potential impacts on 2014-2018 period. This goal reflects our commitment to constantaquatic ecosystems, these models will soon expand to include soil improvement and sustainable innovation. health and pollinator populations. The data and methods were We know that every farm is unique, so were teaming up withcollecting are publicly available. We invite the scientific commu-growers to find the best solutions for their needs. Heres how werenity to review what were doing and the impact were making: we making a difference: believe in accountability and know it requires many committed Precision Application Technologies: Using smart tools toindividuals working together to move in the right direction.deliver just the right amount of product exactly when andCome join us in building the future of agriculture, one big step where its needed. forward for sustainability at a time! Seed-Applied Treatments: Applying treatments directly to seeds to cut down on the total amount of chemicals used.OCTOBER 2025SEEDWORLD.COM /17'