2 / SEEDWORLD.COM OCTOBER 2018 CONTENTS/OCTOBER2018 Features, continued Focus on Forages How can seed companies help farmers and ranchers shift their acres to forages most suitable to the changing climate? Q&A with Mark Mustoe The co-owner of Clearwater Seed, shares the importance of good land stewardship. Q&A with Amanda Zaluckyi The creator of the blog The Farmer’s Daughter worries about the misinformation facing agriculture. Q&A with Joe Budreau The Certified Crop Advisor for Spectrum Seed Technologies discusses exciting new research and the benefits of working with Non-GMO corn seed. The Seed Science Foundation Two stalwart organizations merge with the renewed goal of funding research, informing policy and creating a bigger impact. Secrets to Success from the Next Generation Some of the best young minds talk about what it takes to succeed in the modern world of plant breeding at NAPB. 50 54 56 58 60 66 Special Section INSIDERS Experts from around the seed industry and those who service it share their perspectives and provide recommendations on everything from seed treatments to equipment and from engineering to content marketing — with the goal of helping you make better, more informed business decisions. 23 Columns 13 40 48 64 88 Seed Innovation and Protection Alliance James Weatherly discusses branding and trademarks. International Agricultural Development Modernization: One Nation’s Journey. Four Steps to Minimize Trade Risks Michelle Klieger talks about the recently announced tariffs, the impacts and non- tariff trade barriers. You’re Not Welcome Here David Zaruk talks about a Dark Age in Europe where innovation and technology are being rejected. Much Ado About Cover Crops Dan Foor shares about the challenges facing the cover crop seed industry and how to face the growing demand of cover crops. In Every Issue Strategy As farmers nail down their winter wheat seed purchase, they’ll also need to determine if and what seed treatment should be included. Cross Pollination Regulatory Roundup World Status Industry News Since 1915 36 76 78 80 82 86 48 66