2 / SEEDWORLD.COM OCTOBER 2017 In Every Issue Strategy Seed World asks: What do cover crops and no-till mean for seed treatments? Cross Pollination Regulatory Roundup World Status Industry News Since 1915 24 84 86 88 90 94 CONTENTS/OCTOBER2017 Features, continued Water Policies Heat Up Cities With good intentions, policymakers put rules in place for short-term solutions, causing long-term consequences. Ryegrass Acres on the Decline Experts look at why ryegrass seed production is moving out of the Willamette Valley. Alfalfa Advances Here you can get a snapshot of the latest advances and what’s coming down the pipeline. Protecting Pollinators: Preparing for Winter Farmers and landowners have a role to play in helping keep hives healthy through the winter. Know Your Customers’ Risks This will help you better manage the risks for your own business. Q&A with Gene Kassmeyer NuTech’s general manager shares his concerns about the industry’s marketing tactics. Q&A with Jennifer Eggemeyer As manager of Pure Air Natives, Jennifer Eggemeyer believes all contributions count when it comes to conservation. Q&A with Bill Talley With a facility that’s been devastated by floods, Summit Seeds owner says his company is up for the challenge in continuing to provide customers with quality coated seed. Q&A with Mike Gumina RiceTec’s CEO works to create an environment that encourages innovation. In a Time of Need As wildfires scorch the West, AOSCA responds. NAPB Accolades Discover this year’s award winners and their contributions to the industry. 40 52 56 62 64 68 70 72 74 76 78 74 Special Section INSIDERS Experts from around the seed industry and those who service it share their perspectives and provide recommendations on everything from seed treatments to equipment and from engineering to content marketing. 44 Columns 22 28 60 96 Where to Next for Wheat? Frank Curtis of Limagrain shares the importance of innovation to the future of wheat. Artificial Intelligence Joseph Byrum shares why AI remains a thought experiment in agriculture. International Agricultural Development Dennis Thompson explains why not all benefits relate to the bottom line. Iowa Sees Water Quality Results A collaborative approach to water quality is the best way to achieve success, says Bill Northey, Iowa Sec. of Agriculture. On the Cover Photography by Victoria Kress, Victoria’s Photography A plant materials specialist for Ernst Conservation Seeds, Greg Kedzierski works with landscape architects and environmental design engineers to improve the land through native seed mixes and bioengineered materials.