b'What Growers Need from Seed CompaniesFor all the successes, Dole believes the floriculture industry still has room to grow. One of the biggest challenges is consistency from seed companies.The floriculture industry needs consistency from the seed industry, he says. Some companies go in and out of cut flowers, which can be frustrating for growers when cultivars disappear.He also sees potential in dual-use cropsvarieties that appeal to both cut flower growers and vegetable producers.Many cut flower growers also do fruits and vegetables, Dole says. Seed companies could target those growers with varieties that work across fresh markets and cuts.The Importance of Lisianthus and Echinacea Dole says Lisianthus (Eustoma grandiflorum) is one of the most important cut flowers in the world, prized for its delicate, rose-like blooms, wide range of colors and exceptional vase life. Native to the prairies of Texas, New Mexico and Colorado, this once-wild species has been refined into a global floral star through commercial breeding efforts. Its available in soft pastels and rich, bold hues, often with stunning bicolor blooms, making it a favorite for everything from wedding bouquets to everyday arrangements. Its resemblance to a rose without the thorns adds to its appeal.Though challenging to grow from seed, Lisianthus is worth the effort. The seeds are tiny and often pelleted for easier han-dling, with a growing cycle that can take up to five to six months from seed to bloom. Dole says its long vase life, up to two weeks, combined with its high market value, makes it a reliable choice for flower farmers and a sought-after staple for florists. Lisianthus is one of the most important cut flowers in the world, he said. It has lots of colors, a long post-harvest life, and looks like a rose without the thorns. Its a native species thats been developed into a full-blown commercial crop.Echinacea, better known as coneflower, is also seeing a renaissance, not just for medicinal use but as a showstopping ornamental.Echinaceas have really taken off, Dole says. Breeders have developed hybrids in all sorts of gorgeous colors like oranges and reds. Its gone from medicinal use to a visually stunning ornamental.Future Flower Innovation Looking ahead, Dole is excited about whats next in flower breeding. While not every innovation sticks, the potential for breakthroughs is always there.We had a marigold cultivar called Nosento. It was nearly scentless and could have been a breakthrough, but it wasnt quite ready for prime time, he said. But innovations like that show whats possible.For Dole, trials are more than research. Theyre a way to giveLisianthus Mariachi Carmine shows the dense blooms and growers access to the best and brightest in the flower world.rich hues breeders are targeting through seed trials to meet Each year brings something new; the next big thing might justflorist demand for long vase life and visual impact.PHOTO: JOHN DOLEbe one seed away.SWFEBRUARY 2026SEEDWORLD.COM /31'