b'For NoMaze, working closely with a breeding company of KWS scale has shaped product development itself. Tools developed in isolation rarely survive contact with real-world breeding programs. Co-development ensures that technology evolves alongside scientific needs, not ahead of them.This partnership provides a good example of how digital transformation can happen through sustained collaboration between domain experts and technologists.It also shows that agricultural software doesnt need to be the most complex, but rather the most usable. When breeders can explore data intuitively, test hypotheses quickly and trust the outputs, innovation accelerates organically from seeds to systems.About KWSWhat this means for the future of breeding KWS is one of the worlds leading plant breeding companies. KWS mission has always centered on developing better seedsAround 5,000 employees* in over 70 countries generated net for farmers: seeds that deliver yield, resilience and reliabilitysales of around $1.97 billion in fiscal year 2024-25. A com-under changing conditions. Achieving that mission todaypany with a tradition of family ownership, KWS has oper-requires more than genetics alone. It requires systems thatated independently for almost 170 years. It focuses on plant help breeders see patterns earlier, decide faster and learnbreeding and the production and sale of seed for sugarbeet, continuously. corn, cereals, vegetables, oilseed rape and sunflowers. KWS The extended partnership between KWS and NoMazeuses leading-edge plant breeding methods to continuously reflects a broader trend in plant breeding and agriculturalimprove yield for farmers and plants resistance to diseases, research: the shift from data accumulation toward integrated,pests and abiotic stress. To that end, the company invested data-driven ecosystems where technology amplifies expertiseapproximately $410 million in fiscal year 2024-25 in research rather than replacing it to accelerate decision making. and development.As climate stress intensifies and breeding cycles are under*excluding seasonal workerspressure to deliver resilient, high-performing varieties faster, hence the ability to understand performance across diverseAbout NoMazeenvironments becomes a competitive necessity. Breed- NoMaze is a Munich-based agritech company that uses ers need tools that surface insights, not spreadsheets thatadvanced artificial intelligence to help plant breeders predict demand interpretation. By lowering the barrier to advancedgenetic traits and accelerate crop development. Through its analytics and integrating those capabilities directly intocloud-based platform, NoMaze turns complex genomic and daily workflows, NoMazes technology points toward a futureenvironmental data into actionable insights, enabling breed-where data-driven decision-making is the default, not theing teams to reduce R&D timelines, improve decision-making exception. and develop more resilient, high-performing crops.FEBRUARY 2026SEEDWORLD.COM /23'