2 / SEEDWORLD.COM FEBRUARY 2018 CONTENTS/FEBRUARY2018 Features, continued NIFA lays out vision for future plant breeding Technology will be key to improving crops more quickly to feed a growing world. Year of the Calibrachoa With small petunia-like flowers, Calibrachoa is best displayed in hanging baskets and pots for container gardening. Year of the Tulip The brightly-colored tulip is often a welcome sign of spring. Year of the Beet The root vegetable is now a popular cover crop. Year of the Coreopsis Coreopsis provide a lovely sunny presence wherever they make their home. Protecting Pollinators Industry combines efforts to reduce dust-off during planting. Is the Next Oil War Imminent? Demand for canola oil has skyrocketed, but will high oleic soybeans give it a run for its money? The Succession Planning Conversation Advisors suggest starting the conversation early to avoid surprises. Q&A with Patty Buskuk Patty Buskirk, founder of Seed by Design, shares how to treat customers and how to stay true to your roots while growing. Q&A with Todd Martin Todd Martin, CEO of Independent Professional Seed Association, talks about challenges for 2018 and fighting for his members. Q&A with Venelin Dimitrov The senior project manager of vegetables, herbs and fruits at Burpee’s Flowers, shares about his favorite flower varieties and his respect for pollinators and their important work. 32 46 48 50 52 54 56 64 66 68 70 50 Special Section INSIDERS Experts from around the seed industry and those who service it share their perspectives and provide recommendations on everything from seed treatments to equipment and from engineering to content marketing — with the goal of helping you make better, more informed business decisions. 38 Columns 72 74 What, How And Why Seed Businesses Should Use Copyrights Patent attorney Barbara Campbell discusses additional forms of intellectual property that benefit a number of sectors of the seed industry. International Agricultural Development Dennis Thompson takes a look at the value chain perspective. In Every Issue Strategy Experts weigh in on best practices and the future of weed resistance. Cross Pollination Regulatory Roundup World Status Industry News Since 1915 Giant Views with Chris Nowlan In the land of high protein feed, could canola one day be king? 60 76 78 80 82 86 88 72