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EUROPEAN-SEED.COMIEUROPEANSEEDI43densityandyield.Intermsograinqualitytheabilitytoeectivelysterlisethegrainbeingtreatedattractedalotpositiveinterest.BUSINESSNEWSNickersonZwaanB.V.haschangeditscompanynameintoHazeraSeedsB.V.andlauncheditsnewbrandHazeraconjointwithitspartnercompanyHazeraGenetics.Theorganizationalstructureincludingmanagementsalesteamcustomerserviceresearchanddevelopmentset-upandallsupportingdepartmentswillremainunchanged.ThenewnameandbrandrelecttheimportantandrapidexpansionothecompanysworldwidebusinesssinceNickerson-ZwaanandHazeraGeneticswereunitedin2008bytheirparentcompanytheLimagrainGroup.Thisevolutionaddressestheneedtooperategloballyunderonenameandbeidentiiedasonecompany.ThenameHazerarepresentsthecombinedandcomplementaryexpertiseexperienceheritageandproessionalismobothNickerson-ZwaanandHazeraGenetics.ThisunifcationpositionsHazeraamongtheleadingplayersintheglobalvegetableseedsindustrywithavasterinternationalpresencearichimprovedproductrangeandanoverallcommitmenttocontinuousprogress.SynpromicsLimitedaprivatelyheldScotlandbasedsyntheticbiologycompanyhassuccessullygeneratedseveralhighlyeectivesyntheticpromotersoruseinplants.ThisrepresentsamajorsteporwardorthecompanyandtheapplicationoourtechnologyintheAgBioindustry.BasedonthissuccesswearenowmovingaheadwithimportantnewplantscienceprojectsthroughpartnershipswithaviewtoaddressingthemajorchallengesthatacetheagindustrysaysMichaelRobertsounderandCSOoSynpromicsLimited.RijkZwaanSouthAricahastakenoverthesalesactivitiesromcurrentRijkZwaandistributorsJavelinSeedsandFilmlexPlastics.WiththeestablishmentothisnewsalessubsidiaryRijkZwaanexpectstoreachastrongermarketpositionintheregion.RijkZwaanhasbeenactiveinSouthAricaormorethan20yearsandisalreadyawell-knownbrandintheprotectedcultivationsectorandhasgrowntobeingmarketleaderincucumberandleaysaladcropswithastrongpositioninseveralothercropssuchassweetpeppertomatoandmelon.RijkZwaanSouthAricabuildontheseoundationsandusethestructureandsystemsoRijkZwaantorealizethenextphaseogrowth.TheseedcompaniesMomontinFranceandKWSinGermanyhavesignedanagreementtotransersharesromtheMomontamilytoKWS.WiththisnewagreementMomontbecomesaullmemberotheKWSGrouponcealloicialapprovalshavebeengranted.ThenewentitytobenamedKWSMomontwillintensiyitsactivitiesintheieldsoresearchproductionandcommercialisationocerealseedsandrapeseedwhilepursuingitscurrentactivitiesinpeascornandodderbeet.ThisisasubstantialstepinKWSaimtodevelopitscerealsdivisionparticularlybyreinorcingthewheatbreedingactivitiesinFrance.Thetargetothisagreementistoreinorcethesynergiesbetweenthedierentbreedingprogramsothegroupandtogainproitromtheexpertiseandmarketsknow-howoMomontenhancingtheproductoeringtoFrencharmersparticularlyinwheatsaysThierryMomont.LimagrainhasannouncedplanstoestablishaplantinthewesterntownoBursaTurkey.LimagrainhadinitiallyplannedtobuildaplantinUkrainebutdecidedtoshittheinvestmenttoTurkey.ThiswillbeLimagrainsthirdactorywiththeothertwolocatedinFrance.TheplanttobeestablishedinBursawillprocesssunowercornwheatbarleyandcanolaseeds.Theplantisexpectedtobeoperationalwithinthenextyear.KeyGeneandINCOTEChaveintensifedtheircollaborationinordertodevelopSNPassaysinvariouscrops.TheassaysUniSNPsetsareusedorqualitycontroltestingincommercialseedproductionsuchasvarietytracingandhybridtoopenpollinatedseedpuritytesting.Thetwocompaniesteamedupin2012toworkonthisventure.Inthelast2yearsUniSNPsetshavebeendevelopedandcommercialisedworldwideortomatopeppercucumbermelonwatermelonlettuceandsunower.TogetherINCOTECandKeyGenehavedesignedbroadlyapplicableSNPassaysorvarioiuscropsandtheyhavebeenmadeavailabletoallseedcompanies.Cropswhicharecurrentlyunderassaydevelopmentareeggplantseveralbrassicasonioncornandsquashwithriceandcottontoollowsoon.FMCCorporationhassignedadefnitiveagreementtoacquireCheminovaASawholly-ownedsubsidiaryoAurigaIndustriesAS.CheminovaisamultinationalcropprotectioncompanybasedinDenmark.CheminovasdirectmarketaccessinEuropecombinedwithitsstrongpositioninLatinAmericawillhelpbringgreaterbalancetoourbusinesssaysPierreBrondeaupresidentCEOandchairmanoFMCCorporation.Itstechnologywillallowustoexpandourpositioninexistingcropsegmentsandprovideacceleratedaccesstoadditionalcropssuchascereals.Itwillalsostrengthenouroeringstoexistingcustomersespeciallyinsugarcanesoybeansandcotton.BrondeauaddedthatCheminovabringscomplementarytechnologiesininsecticidesandherbicidessigniicantlyenhancesFMCsungicideportolioandaddsagrowingmicronutrientbusiness.FMCanticipatesachievingsynergiesthroughproductionandoperatingefciencygainsaswellasimprovedmarketaccess.Theacquisitionisexpectedtocloseinearly2015.BayerCropSciencehasinauguratedtheirstBayerForwardFarmintheBelgiantownoHuldenberg.TheHotenBoscharmownedbyJanandJossePeetersbringstogetherarmersscientistsandacademiatechnologypartnersandotherplayersthroughoutthevaluechainpoliticsandregulatorsaswellasconsumerswiththegoalsoexchangingagriculturalknow-howandormingpartnershipstojointlypromotetheimportantroleoagricultureinsociety.BayerForwardFarmingisaknowledgeplatormorsustainableagriculturalpracticesdesignedtourtherstimulatethedialogwithintheindustryandbeyond.TheinitiativeappliedtoHotenBoschisbuiltuponthreebasicelementsintegratedcropsolutionsthecombinationohighvalueseedsandchemicalandbiologicalcropprotectionproactivestewardshiptoensurethesaeandeicientuseocropprotectionproductsorboththeuserandtheenvironmentandpartnerships.OuraimistobringourBayerForwardFarminginitiativewithitscombinationointegratedcropsolutionsproactivestewardshipandpartnershipstoothercountriesworldwidestartinginEuropesaysBirgittWalz-TyllaheadosustainabilityandbusinessstewardshipatBayerCropScience.INDUSTRYNEWSAccordingtoarecentreportbyResearchandMarketstheUnitedKingdommarketforseedtreatmentisestimatedat43.6millionUS56.3millionin2014andisurtheranticipatedtoregistera2013-2020compoundannualgrowthrateo5.9percent.Accountingoranestimated94.1percentin2014chemicalagentsormthelargestapplicationareaintheregionthoughdemandorbiologicalagentsispoisedtoposttheastest2014-2020growthrateo7percent.Bytypeocropcornmaizeaccountsorthelargestshareo31.9percentestimatedin2014inoverallseedtreatmentthoughtheastest2014-2020growthrateo