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EUROPEAN-SEED.COMIEUROPEANSEEDI23technologies.Aspartotheirworktheytacklethechallengesoger-minationsowabilityowabilityanddustcontroltestingapplicationsinboththelabandonthefeld.BayerSeedGrowthplanstolaunchtenoiteennewilmcoatingproductslaunchedoverthenextfveyearssaysAndrieux.Whenwedevelopnewproductswetrytoconsidertheneedsotheglobalmarket.Bayersnewsolutionsincludeproductstargetedorsmallgrainscornriceandsoybean.AccordingtoFijmaoneoIncotecskeyareasoinvestmentisthedevelopmentoseed-appliedadditives.Wedobelievethishasagreatutureandwewillbringthesespecialcoatingstomarket.Oneoourseed-appliedadditiveconceptsisGeniusCoataready-to-useseedcoatingthatstimulatesrootormationandcropestablishment.Coatingscanaddmorevaluetothegeneticpotentialoavariety.FijmastatesthatwecanalsoexpecttoseemoreintelligentpolymersromIncotecspipelinethingssuchascoatingsthatreg-ulatethespeedogrowthoparentallinesnanotechnologycoatingsthatregulatethereleaseoactivematterinthesoilorIDpolymerstoidentiyspecifcvarietiesorseedtreatmentsallowhichwilladdnewvaluetotherangeobasecoatingsthataremarketedtoday.WHATSNEXTTheglobalseedcoatingmaterialsmarketisgrowingatahealthyrateandthemarketisexpectedtogrowintheutureaccordingtoarecentlyreleasedreporttitledSeedCoatingMaterialsMarketbyTypePolymersColorantsBindersandOtherAdditivesByCropTypeCerealsGrainsOilseedsFruitsVegetablesByGeography-GlobalTrendsForecaststo2019romU.S.-basedmarketresearchandconsultingirmMarketsandMarkets.ThereportprojectstheseedcoatingmaterialsmarkettoreachUSD1426.78millionby2019withacompoundannualgrowthrateo7.5percentrom2014to2019.Theycitemarketdemandorpro-gressivemultiunctionalseedtechnologiestoavertthedecreasingacreageandtoincreaseseedperormanceisoneothedrivingactorsomarketgrowth.Thereportalsospeakstothepotentialothismarketandthatitisattractingleadingcompaniestoinvest.Companiesareocusingonglobalexpansionandsettingupnewplantsorincreasingproduc-tioncapacityaswellasstrengtheningtheirproductlines.MarketsandMarketsnotesthatthesecompaniesarealsoputtingeortsintodevelopinginnovativenewproductswhichareeco-riendlytoover-cometheregulatoryrestraints.TheseedcoatingmaterialsmarketisestimatedtobeworthUSD993.84millionin2014andisprojectedtoreachUSD1426.78mnby2019.Polymersarethemajorcontributorstowardsperormanceenhancementocoatingmaterials.Theyalsodominatedtheseedcoatingmaterialsmarketollowedbycolourantsandbindersin2014.Thecerealsandgrainssegmentheldthelargestmarketshareorseedcoatingmaterialsollowedbytheoilseedssegment.NorthAmericaandEuropearethetoptwoconsumersoseedcoatingmaterialsandaccountedormorethan55percentothemarketin2013.TheAsia-Pacifcregionisestimatedtobetheastest-growingregionintermsovalue.GrowthisparticularlyhighinemergingcountriessuchasChinaIndiaandBrazilbecauseothemajorcontributionoagricultureintheeconomyandtheincreaseindemandoragricultureproduction.SourceMarketsandMarketsSeedCoatingMaterialsMarketbyTypePolymersColorantsBindersandOtherAdditivesBCropTypeCerealsGrainsOilseedsFruitsVegetablesByGeography-GlobalTrendsForecaststo2019Seedcoatingandseedenhancementtechnologyisbecomingincreasinglycomplexandrequiresincreasinglylargerinvestmentsinresearchproductionacilitiesandknow-how.TodevelopandproducethemanydierentproductcombinationsnecessarytomeetthedemandogrowersaroundtheworldandtodosowhileensuringproftabilityyouneedtoreachacertainscaleooperationsaysFijma.Hepredictsthatintheuturetheindustrywillbecomemorespecialisedwithseedcom-panieschoosingtostayocusedongeneticsversusseedenhancements.Weneedtoproducemoreoodwithlessagriculturalareaandthiswillincreasethedemandorbettergeneticsseedtreatmentsandtop-qualityseedcoatingtechnologyFijmaexplains.Farmerswillhaveastrongerinuenceonthetreatmentsandgeneticstheywillgrow.Incoteciscertainlywillingtosupportthemdownstreambyprovidingstate-o-the-artseedappliedproducts.MARKETSNAPSHOTSEEDCOATINGSAtBayersglobalSeedGrowthcenterinMrvilledozensofmenandwomenareinlvolvedintheRDoflmcoatings.Cropprotectionproductsareamongthemostpainstakinglyinvestigatedproductsaroundbeforetheyareapprovedintherstplace.