Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 6048 GERMINATION.CA MARCH 2017 Who said what? CANADA GROWS "THE BEST CROPS IN THE WORLD" Thefederalgovernmentisinvestingnearly$2.3milliontosupportCanada'scropsector.ThisincludessupporttotheCanadianSpecial Crops Association (CSCA) to promote Canada’s pulses and special crops to buyers in Canada and around the world. The funding will go towards marketing activities such as farm tours, industry-to-industry advocacy, market research, product promotion, education and events like the Pulses 2017: The Future of Food convention. ThefederalgovernmentisalsosupportingCerealsCanadatodevelopanddisseminatenewpromotionalmaterialfortheirKeepitClean campaign, and to assist with producer and supply chain participation in international market development and missions, including New Crop Missions for wheat. In addition, Minister of Agriculture and Agri-Food Lawrence MacAulay announced support for four small- and medium-sized crop-related Manitoba food businesses to help them tap into new markets. “Canadian farmers produce the best crops in the world and our government is committed to helping them develop new markets, both athomeandabroad.ThefundingannouncedtodaywillincreaseglobaldemandforCanadiancereals,pulsesandspecialcrops,which will put more money in the pockets of our farmers, create good jobs and help grow the middle class,” said MacAulay. “The Keep it Clean – Cereals program and the New Crop Missions are tools to better connect farmers with their customers, both here at home and abroad. The funding helps increase understanding of what farmers can do to protect the Canadian brand and keep critical markets open while at the same time promoting the high value of Canadian cereals to our customers," added David Hansen, chair of Cereals Canada. “EXPONENTIAL GROWTH OF KNOWLEDGE” Brenna Mahoney, Cereals Canada director of communica- tionsandstakeholderrelations,pennedacolumninFebruary outlining her journey through the Canadian ag industry and outlined her three reasons to continually invest in better technologies and methods to achieve desired results throughout the value chain. “There is a strong motivation to besustainableandbetterserveourcustomerswhileremain- ing profitable,” she writes. “I think the biggest point of interest for me is that this is an industry that requires exponential growth of knowledge; there is always something new to learn and experience.  As a comparatively younger member of this industry, how could I not be fascinated by a career that will keep feeding my hunger for change and variety?  I see a bright future for myself in an increasingly uncertain world.  Learning about how our food is grown, my health, technology, science and the overall investment of each member of this industry has captivated my imagination and made me passionate about agriculture.” CANADIAN AG MORE IMPORTANT THAN EVER Canada’s Advisory Council on Economic Growth released its second major report in February, which calls on the federal gov- ernmenttohelptheagrifoodsectortakeanewapproachforfuture growth. It notes that booming demand for food and an expanding global middle class should benefit Canada’s agrifood sector sig- nificantly. By 2050, global demand is expected to rise by 70 per cent. The world will need to produce as much food in the next 45 years as in the previous 10,000. “Canada has a strong position. Ourpotentialagriculturaloutputgreatlyexceedstherequirements of the population, so this country could become an increasingly significant source of high-quality food to feed the world’s growing middleclass,whileensuringaccessibilitytoaffordable,nutritious, and healthy food at home,” the report states. “Yet, our future as an [agrifood] leader is far from assured. Countries across Africa, Asia, Eastern Europe, and South America could emerge as new sources of agricultural exports subject to sector reforms that include new technology adoption. Meanwhile, established agrifood centers, such as the Netherlands, will con- tinue to reap the productivity benefits of advances in data analyt- ics, automation, and genomics to name only a few.” Thefullreportisavailableathttp://www.budget.gc.ca/aceg-ccce/ home-accueil-en.html.