Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60MARCH 2017 GERMINATION.CA 31 ADVICE FROM INDUSTRY EXPERTS! MEET OUR Sarah Foster 20/20 Seed Labs President and Senior Seed Analyst Sarah Foster is a registered seed technologist, senior seed analyst and president of 20/20 Seed Labs — a company she started in 1989 that provides testing services for all crop kinds, including extensive quality and seed health analysis, molecular testing and accredited crop inspection. She immigrated to Canada in 1984. Nathan Klassen Bayer Canada SeedGrowth Specialist Nathan has been with Bayer Canada for over three years, working with cereal and soybean seed companies, as well as seed growers and commercial seed treaters. Nathan's territory covers southern Manitoba. Martha Roberts Farm Credit Canada Economic Research Specialist Martha is a research specialist with a focus on economic performance and success factors for agricultural producers and agribusinesses. Martha has 20 years’ experience conducting and communicating quantitative and qualitative research results to a number of different audiences. Terry Friesen Meridian Manufacturing Industrial Sales Manager Terry has worked with Meridian for over three decades, started in 1980 as a truck driver, moving to welding, then on to sales. He is now the company’s industrial sales manager for the United States and Canada. Based out of Lethbridge, Alberta, he directs all sales projects and non-standard product offerings on the bulk storage side of Meridian’s business. Brent Derkatch Canterra Seeds Director, Operations & Business Development Brent Derkatch joined CANTERRA SEEDS in 2001 as production manager. Today, as director of operations and business development, he is responsible for all production and manufacturing activities, as well as market development efforts with end-users, and variety specific production opportunities. He serves as president of the CSTA. Rod Osthus RC Thomas President During the 17 years Rod spent selling seed, he orchestrated 17 consecutive years of sales increases, supervised more than 1,200 sales reps and 42 district and regional managers. Today, based in Olivia, Minnesota, Rod operates the top seed sales training and consulting firm in North America. Jason MacNevin Can-Seed Equipment Owner For the past 20 years, Jason MacNevin has been tasked with managing a number of different processing plants. When approached to manage and buy Can-Seed Equipment, MacNevin soon realized the potential that existed and decided to pull the trigger in October 2015. Since then, the company has expanded, and MacNevin plans to continue on that trajectory. Stephen Yarrow CropLife Canada Vice-President, Plant Biotechnology Dr. Yarrow is the vice- president of plant biotechnology at CropLife Canada where he has been for more than five years. He has more than 30 years of experience in the field of biotechnology working in both the public and private sectors. Lindsay Hoffman Director of Client Services CREATE by Issues Ink Passionate about agriculture, Lindsay is committed to finding solution-driven options for clients to create a platform for success. Coming from the agribusiness sector Lindsay brings experience in agronomy, sales and marketing. At Issues Ink she has worked as part of both the content and business development teams. Vincent Veneziale Cultura Seed Solutions Seed Solutions Product Manager Vincent led the design and development of Generation, the specialized software solution for the seed production and processing industries. He has over 25 years’ experience delivering software solutions to the seed industry and collaborating with seed businesses.