b'January 2026ContentsFEATURES YOUR CUSTOMERS ARE LOOKING FOR 04 Corteva Aims to Transform Global Wheat Markets GUIDANCE. IF YOU DONT DEFINE THE With 2027 Hybrid Launch12The Trust Builders STORY, SOMEONE ELSE WILL. 16Is Canadas Ag Innovation Edge Slipping Away? Tim Montague / 34The $30 Billion Question:20 Can North America Hold its Edge?24Soybean Superpower26To Eat or to Breathe: That is the Question 33 Inside the Machine-Learning Play That CouldReshape Seed IdentificationPERSPECTIVES08 CSGA09 Democracy Looks Pretty Ordinaryand ThatsWhat Makes it Extraordinary10People-Powered Leadership12In a Noisy World, Can Quiet Leadership Win?32Barry Senft on Five Years of Change, Challenge andMomentum at Seeds CanadaDEPARTMENTS34 Retail Strategy38 The Headlines40Giant ViewsSPECIAL SECTIONS 06Announcing the 2026 CPBI Awards15INSIDERSON THE COVER: Chris, Bob and Robynne Andersons stories are a blueprint for how agriculture can communicateand leadin an era defined by scepticism. See page 12.Photo by Ian McCausland / ian.caJANUARY 2026SEEDWORLD.COM/CANADA 1'