b'SEED TREATMENT APPLICATIONSNow HiringBut Not Just AnyoneDAVID HENZE Group CEO, Summit Seed Coatingsdavid.henze@summitseedcoatings.comWERE HIRINGat Summit Seed Coatings. I find myself reflect- performance.ing on what kind of workplace weve builtand what kind we We recognize team members with a Champion of the want to keep building. Month program at each of our three locations.Recruitment forces you to pause and ask: why would some-We invest in peoples training when it supports their growth.one want to work here? What makes Summit different? And how And we show up for each otherthrough barbecues, holi-do we make sure the people we bring in are the right fitnotday dinners, and regular check-insbecause people who just for us, but for them? feel connected do better work.Over the years, our company has gone through a lot of changeBut culture isnt just about perks, its about purpose. Whetherdifferent ownership, different management, different ways ofsomeones working on the production line or in an administrative doing things. But one thing has become clear: our employeesrole, we want them to understand how much their work mat-want more than just a job. They want to feel like they belong. Thatters. Weve found that some of our best hires come from current insight shaped our strategy, and creating a workplace peopleemployees recommending someone they trust. That kind of word-want to be part of is one of our top business goals. of-mouth only happens when people are proud to work here. Culture Drives Everything Listening to Employees Makes Us StrongerAt Summit, culture isnt a side project. Its embedded in how weWe survey our employees to understand how were doing and hire, how we lead, and how we reward performance. Heres howwhere we can improve. Recent results gave us a lot to be proud we put that into action: ofcomments pointed to caring coworkers, strong leadership,Weve increased our base hourly wages by 25% in recentand a sense of family across our sites. Were building some- years to stay competitive and attract top talent. thingtogether, and when you get the right people in the right We offer company-wide bonuses tied to individual and teamculture, the results take care of themselves.CHITOSAN SEED TREATMENTThree Ways to Build Strong Roots, Strong ReturnsLEVI TIPTON Seed Treatment Account Manager, Tidal Grow AgriSciencetidalgrowag.comLevi.Tipton@tidalgrowag.comTHERES NO DOUBTthis growing season has shown us2. Implement a Soil Health Plan.just how important it is to start strong. With all the variability inWhat happens after harvest sets the stage for what your crop weather, soil moisture and pest pressure, crops have faced theirwill face at planting. Healthy soil is the foundation of strong root fair share of challenges. But where there are challenges, theresdevelopment, beginning with managing whats left in the field.also opportunity, especially when it comes to planning your seedBreaking down crop residue in the fall improves seedbed con-treatment strategy for next year. ditions and enhances microbial activity and soil structure.Root development is a big lever you can pull to protect yieldA good soil health plan allows roots to exude beneficial com-potential. A strong, healthy root system sets the foundation forpounds that build connections with the soil biology, leading to everything else. Yet, developing and maintaining those rootsbetter nutrient cycling and overall plant resilience. Small changes doesnt come easy, especially when biotic and abiotic stressorsin residue and soil management can pay off in stronger emer-are stacked against you. gence, more uniform stands and better yield stability.As you scout your fields this summer, here are three things worth paying close attention to: 3. Gauge Crop Uniformity.Speed to emergence matters. Uneven emergence can lead to 1. Evaluate Pest and Pathogen Pressure. uneven development, which makes harvest and yield perfor-Nematodes dont take a break. Their pressure builds throughoutmance a guessing game. Seed treatments that promote early the season, weakening root systems and quietly cutting yieldvigor and emergence help set the crop on a more uniform path, potential. Other soilborne pathogens can hit hard too, especiallyimproving standability, resilience and ultimately, performance.when conditions are wet and warm. A sound seed enhancementBottom line? This year is already shaping next years opportu-plan should include protection against these threats. nity. Take time to observe, assess and adjust. Fine-tune your seed enhancement program to meet your operations specific needs.32/ SEEDWORLD.COMSEPTEMBER 2025'