20 GERMINATION.CA SEPTEMBER 2017 biographies A RETAILERS’ ROADMAP TO NAVIGATING THE MODERN MARKETPLACE PROMOTINGPOSITIVEINTERACTIONSINTHESOIL As growers look to help plants thrive both below and above ground, the market for seed-applied nutrition, biostimulant and biological products is exploding. We ask some experts about the new world these technologies are helping unlock. Marc Zienkiewicz Jarrett Chambers is president of the Manitoba- based ATP Nutrition, a science-based plant nutrient company that develops and commer- cializes nutrition products and nutrient management plans. Before establishing ATP in 2002, he worked on researching nitrogen used to improve plant productiv- ity. His previous experience includes working in the turf and golf course sector. He completed his graduate degree at the University of Manitoba. George Lazarovits is research director of A&L Biologicals in London, Ont. He graduated with his doctorate from the University of Toronto and worked as a research sci- entist in plant pathology at Agriculture and Agri-Food Canada until 2010, when he accepted the position at A&L Biologicals. He leads a staff of five research- ers and eight technicians studying plant health from an ecological perspective where both beneficial and detrimental organisms in soil are considered to affect plant vigour. Jon Treloar is a technical agronomist with Monsanto BioAg in Saskatoon, Sask. He received his science degree from the University of British Columbia and worked in the horticulture and pest management sectors before moving to Saskatchewan in 2005. He works with microbial products in the BioFertility, BioControl and BioYield Enhancement realms, and coordinates competitive trials throughout Western Canada. In this role he pro- vides scientific, agronomic, technical and field support to the BioAg sales and marketing team. Russell Trischuk has worked with BASF as a technical marketing specialist (Functional Crop Care) since 2010. Based in Saskatoon, Sask., he also worked with BASF in the Research and Commercial Development group from 2006-2008. He received his master of science (biochemistry/plant physiol- ogy) from the College of Agriculture at the University of Saskatchewan. He has also held positions as the global canola transformation leader at Dow AgroSciences, research associate in the Department of Plant Sciences at the University of Saskatchewan as well as being a visiting scientist at the Plant Biotechnology Institute at the National Research Council of Canada.