b'PARTNER CONTENTFarmers Building the Future for FarmersBy: Michelle Cornu, Global Brand & Communications Lead, Limagrain Field SeedsW hen ric Greliche, vice president of Limagrain, talks about his company, he begins with a family story. My father was a member, and my mother worked at Limagrain. I grew up with this company, he says humbly. The family farm has been passed down for generations. Since taking over, Greliche has continued to cultivate a variety of crops. Today, he grows corn and sunflower for Limagrain Field Seeds (LFS) and onions for Hazera. His eldest son has now joined him on the farm. But his commitment goes beyond his own land. Since 2005, he has dedicated valuable time to managing this cooperative, worth over 2 billion euros, driven by a strong belief. I want to understand and build a future for those who come after us, heLimagrain directors, from left to right: Eric Deloche, Yannick Chassaing, Severine Darsonville, says. Marielle Boile, Etienne Belin, David Faure, and Eric Greliche.The Farmer Owned, Farmer Led model is a core value at Limagrain. Itare hard and compact. They need workwhether in climate-adapted seeds or agri-means LFS is not only owned but also ledbefore they can support crops, he says.cultural innovation.by farmers, working closely with salariedIn Brazil, the soil is mainly red, but itsFor Greliche, farming is more than executives.loose and close to being ready to welcomea jobits about passing something Decisions are shared, never imposed.seeds without effort. Understanding theseon, respecting the land, and being Its a real human and strategic exchange.differences in soil, for example, helps uspassionate. Thats what makes us strong and sets usadapt and move forward together.We dont work for ourselves, but for apart in the industry, explains Greliche.This deep knowledge of the landthose who come after us, says Greliche, This unique governance is at the heartenables Limagrain to innovate and tailor itsadding that this belief guides every of Limagrains success as the worldsseeds to local conditions, always consider- decision, every innovation. We want to fourth-largest seed company. ing the diversity of soils, whether in Brazil,make sure future generations have even This leadership brings real benefits toEurope, Asia, or Africa. stronger tools than the ones we received. farmers. To illustrate this, Greliche sharesBeing led by farmers is a true competi- At Limagrain, we are proud to build a his experience from a trip to Brazil intive advantage against global seed giants.company that stands for strong human February 2025.We, farmers,face the same chal- values and deep farmer commitment. A farmer understands the land bylenges, says Greliche.Its a journey Greliche shares with walking on it, feeling it. In Limagne in cen- This direct connection allows LFSfarmers around the world who understand tral France, we have some red soils. Theseto respond precisely to farmers needs,the true value of every seed they plant.JULY 2025SEEDWORLD.COM/CANADA 17'