Who Invests in Mediocre?

Many companies’ customer service policy includes a reference to “underpromise and over-deliver.” At a time when businesses were just beginning to understand the value of customer service, such a strategy suddenly had a place. Those days are long gone, as this phrase has become a tired, wornout cliché. Customers know better. Consistently over-delivering on lowered … Continue reading Who Invests in Mediocre?