Four wheat breeders will travel with members of market development organization U.S. Wheat Associates to Asia from April 18-26, to demonstrate the importance of wheat research.
Each year the United States exports, on average, 25 to 35 million metric tons of wheat, which accounts for roughly 50 percent of the annual crop. This makes the voice of overseas customers important to wheat research.
The team will visit with buyers and end-users in Japan, Korea and Thailand to listen to and exchange ideas. Their primary goal will be to gather input on wheat quality from key customers to inform their own research and to share what they learn with other U.S. wheat breeders upon their return. They will also share the successful efforts of the U.S. wheat industry to improve the quality of newly released varieties.
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