Syngenta has some exciting new technology in the pipeline, and it’s going to showcase that technology today at the ISF World Seed Congress in Punta del Este, Uruguay.
“Genetics and seed-applied technologies can now be researched at an integrated level — here at ISF we are displaying in ‘virtual reality’ how soil productivity can make crops more efficient, stress tolerant and higher-yielding,” says Martin Faerber, global commercial head of Syngenta Seedcare.
The company is launching EPIVIO™, a biological seed treatment which adds cold, drought and nutrient management to the Seedcare portfolio.
Since 2012, Syngenta has built a new research and development platform that focuses on abiotic stress management. This includes new research testing capabilities with a specific research team looking at biological potential and focusing on drought/cold/nutrient stresses in the field.
According to Faerber, it’s important for Syngenta to showcase its new products by engaging customers in novel ways. That’s where the virtual reality experience comes in. Curious? You’ll have to visit Syngenta’s booth to find out what it’s all about.
“We are taking Seedcare to a new dimension,” says Faerber.
Syngenta as a whole is entering this new dimension, as its much-publicized takeover by ChemChina continues to make headlines. It’s all in a day’s work for Faerber, who’s getting used to the always-present media attention that’s been hovering over the company in recent months.
“The Syngenta board has recommended the offer which is subject to regulatory approvals. We expect the transaction to close by year end,” he says.
“The transaction reinforces the strength of Syngenta’s strategy and leadership in providing technology for growers across crop protection chemistry, seeds, traits and Seedcare solutions,” he adds.
Even after the ChemChina takeover, he notes that Syngenta will continue to run a dedicated Seedcare business and offer its products as well as technical and commercial services to all of its customers.
“Seedcare is the leading provider of seed treatments by offering a unique combination of products, application and services. The 12 Seedcare Institutes established around the world will continue to serve our partners and the seed industry as a whole. Most of all, I’m committed to providing new superior technologies to all seed companies worldwide. We will remain Syngenta Seedcare and invest in research and development to ensure innovations that enhance productivity for agriculture and our customers.”
