Marcelo Lu was appointed president, BASF Canada, effective Feb. 1, 2016. He succeeds Carles Navarro, who now heads BASF in Spain and Portugal.
In this role, Lu will lead BASF Canada’s Leadership Team and be responsible for implementing the company’s global and regional strategies in the country. He will lead the internal business support groups, including: Communications, Human Resources, Legal, Finance, and Market and Customer Development, as well as orchestrate all of BASF’s businesses in Canada.
Prior to this appointment, Lu was Vice President, Business Management Polyamides and Precursors, for BASF in Asia Pacific. He held various positions within BASF Group, including global lead buying for natural gas based products and derivatives and Staff to a Board Member.
Prior to joining BASF, Lu held several consulting positions at International Finance Corporation (IFC), the private sector development arm of the World Bank, in Washington, DC.
Lu holds a Bachelor of Science Degree from the School of Foreign Service, Georgetown University (Washington DC, USA).