Produce for Better Health Foundation
Elizabeth Pivonka, President of Produce for Better Health Foundation
A Garden in Every School Program
“We could work with a seed company to package that kind of seed company.”
Food Claims
“Without a process in place, other functional foods could be promoted to the detriment of fruits and vegetables.”
Health Claims
“It took the nut industry 3-5 years.”
Improving Vegetables
“I’d rather see work in the taste or convenience area as opposed to nutrient content.”
Message
“We’ve been able to get a diverse group of people focused on the same message.”
Seed Sector Involvement
Elizabeth Pivonka, president of Produce for Better Health Foundation talks about the seed sector involvement with PBH’s new branding initiative.
Vegetables
“Vegetables are the world’s perfect food.”
