Research examines the pandemic’s impact on turfgrass preferences in the Southern U.S.
A new study from Oklahoma State University reveals how the COVID-19 pandemic influenced consumer preferences for turfgrass in the Southern United States. As people spent more time at home, their landscaping priorities shifted, increasing demand for low-maintenance, drought-tolerant and visually appealing turfgrass varieties.
The turfgrass industry contributes over $40 billion annually to the U.S. economy, covering more than 50 million acres nationwide. However, pandemic-driven economic shifts and lifestyle changes altered consumer demand, making it essential to understand how preferences evolved.
A news release from the American Society for Horticultural Science detailed how researchers analyzed how risk perceptions and demographics influenced turfgrass choices. The findings indicate that risk-averse consumers and those over 50 are more likely to seek drought-tolerant and stress-resistant varieties, a trend that may continue as climate change intensifies.
By recognizing these evolving preferences, turfgrass producers and landscape professionals can adapt to market demands, offering solutions that align with emerging consumer priorities. The study highlights the importance of adjusting to market trends to support long-term industry growth.
The full study is available in the ASHS HortScience electronic journal:
🔗 https://doi.org/10.21273/HORTSCI17568-23
