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ASTA’s CEO Offers Perspective for 2025

Andy LaVigne is the CEO of the American Seed Trade Association (ASTA).

Leading the Charge for Seed Industry Advocacy

As I reflect on ASTA’s priorities for 2025, it’s clear to me that our focus remains unwavering: advocating for the seed industry amidst a rapidly shifting political and regulatory landscape. With a new administration stepping in and leadership changes in Congress, our first quarter will be crucial. It’s our job to be the face and voice of the seed industry, ensuring that the new political appointees and policymakers understand the vital role we play in agriculture. Whether it’s through direct engagement in Washington, D.C., or through our state-level partnerships, we’re committed to ensuring our members’ perspectives are heard loud and clear.

The Farm Bill, of course, is a top priority. It’s imperative we achieve the certainty it brings to farmers, particularly in these unpredictable times. The Farm Bill extension will give us the breathing room needed to continue pushing for a robust bill that supports America’s agricultural backbone. Beyond this, we’re doubling down on messaging the incredible innovation and research that go into the high-quality seed our members produce. This is the cornerstone of modern agriculture, and it’s essential that policymakers and the public alike understand its significance.

Looking ahead, the upcoming ASTA Leadership Summit feels especially timely. With so much change on the horizon, the Summit provides an unparalleled opportunity for seed industry leaders to meet with Congress and USDA officials, just as they’re settling into their roles. It’s a chance to educate and advocate when it matters most.

Innovation remains another bright spot. While the expiration of key genetic patents in the coming years presents some challenges, it’s also a tremendous opportunity for growth and collaboration. By working together, we can ensure a seamless transition for seed companies looking to incorporate these generics into their programs while maintaining global trade standards. Navigating these changes isn’t always easy, but as someone who’s weathered several administrative transitions, I’m optimistic about the resilience of our industry. We’re ready to tackle the challenges head-on, and I’m excited for what’s ahead.

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