There has been a fundamental change in the way our team at Gro Alliance views the term “production location.”
Our opportunities used to be constrained to those near where we had a physical seed production site. We’d miss out on projects and contracts for the mere fact that another company had a set of buildings closer to where a company wanted a certain service. Despite the fact that we have five locations in the Midwest and one in Chile, we still missed out on new business, sometimes by just a 30-60 minute drive.
It was frustrating.
One of the big stumbling blocks to growth that many companies face is their geographic reach, which is often limited by their production location. It’s something we struggled with too, until we fundamentally changed our mindset.
We started to build a set of grower and partner relationships. Our expertise is in seed production, nursery services and logistical procedures and practices. If we could bundle that expertise and extend our geography by coordinating with companies and farmers closer to the clients’ needs, we could essentially be in two places at once.
This would take a methodical and intentional approach.
How We Did It
We rethought what a Gro Alliance asset is. It’s not just world-class seed production locations. It’s also — and more importantly — our team of experienced seed professionals who bring diverse experiences from family-owned companies, from major seed companies like Bayer, Corteva, Syngenta and HM Clause, and from outside the seed industry too. This unique blend of perspectives allowed us to see the business from all sides and deliver solutions in new crops and regions.
We used those relationships to build a network of supporting farmers and companies that have allowed us to expand our work well outside of our company walls.
Our New “Locations”
The location expansion has been incredible! We’ve extended our ability to offer seed supply chain solutions in Nebraska, South Dakota, Pennsylvania, Delaware and Maryland with Oklahoma and Texas in development. Closer locations have been added in Cedar Rapids, IA, Janesville, WI, and Central Indiana. We’re also still adding physical locations with the opening of our vegetable seed improvement center in Davis, CA, powered by Seed-X’s AI technology, in November of 2024.
The rethinking of what a location is has fundamentally changed how Gro Alliance operates. It has reduced a major barrier to expanding our services and increased the crops for which we can offer solutions. In short, we’ve been able to knock down the physical walls that limited our business!
And we’re always looking for new partners. If you want to expand your seed company or diversify your farm operation, connect with us on LinkedIn or visit www.groalliance.com and let’s GRO together.
