At the ISF World Seed Congress 2023 in Cape Town, South Africa, Marcel Bruins, Editorial Director of European Seed, sits down with Arthur Santosh Attavar, chairman & managing director at Indo-American Hybrid Seeds (India) Pvt. Ltd. Santosh Attavar explains why it is important the ISF congress comes to Cape Town, talks about the impact of the congress for the rest of Africa and what he hopes people will take away from the event. They also talk about how the seed sector in Asia is doing and discuss the situation and impact of the COVID-19 pandemic on the Asian seed sector.