At the ISF World Seed Congress 2023 in Cape Town, South Africa, Marcel Bruins, editorial director of European Seed, sits down with Sylvia Kyeyune, general manager at Simlaw Seeds Company in Uganda. Sylvia explains what the biggest challenges for a seed company in Africa are currently and how best to overcome them. She shares what she hopes to achieve here at the ISF Congress, and its impact on the African continent, as well as how organizations like the International Seed Federation (ISF) and the African Seed Trade Association (AFSTA) can help her in her work.