At the ISF World Seed Congress 2023 in Cape Town, South Africa, Marcel Bruins, editorial director of European Seed, sits down with Marco van Leeuwen, ISF president and managing director of seed company Rijk Zwaan. Van Leeuwen expresses his satisfaction about the great turnout to this congress and shares why is it so important to have this congress on the African continent. They talk about some of the biggest eye-openers during this congress and what he hopes that people will remember when they go home. Africa is considered by many as the No. 1 growth continent for the seed sector, and Van Leeuwen mentions the activities which both ISF and his company Rijk Zwaan are carrying out on the African continent.