Dutch hybrid potato innovator Solynta announced the appointment of Joost van Regteren as its chief commercial officer. In this new position, van Regteren will be responsible for the downstream part of Solynta, leading product management, commercial and go-to-market strategies. Current Commercial Director Charles Miller shifts his full focus to a new role as director of business development.
According to Solynta’s CEO Hein Kruyt, van Regteren is the perfect addition to the executive team. “I’m excited to welcome Joost as CCO to Solynta’s Executive Team. As Solynta’s product development progresses it is now time to strengthen our commercial activities. Joost brings a wealth of knowledge and experience in product management, market development and commercial operations in the seed industry,” he said. “In this new phase of the company, we will be putting increased focus on the scaling of the commercial activities to support the introduction of hybrid potato varieties in order to accommodate the world’s growing nutrition demands.”
Van Regteren most recently served as head of Market Development EMEA/APAC and vice president for Bayer Vegetable Seeds. Before that, his fulfilled different leadership roles during his 25-year career in international sales, product management and commercial strategy at Bayer Crop Science, Monsanto and Delphy. Joost is known for his strong organizational leadership in multicultural environments.
Van Regteren is looking forward to his new role at Solynta: “I am thrilled to be leading the commercial activities of Solynta’s unique non-GMO breeding technology. This technology enables the development of new disease-free potato varieties that bring excellent yields and allow lower pesticide usage. This game-changing innovation offers huge opportunities for consumers, farmers and processors around the world. It is perhaps the most promising invention to make a significant impact on the growing food problem,” he concludes.
