Albert Radloff has known one thing since he could remember: he has a drive to help people. The rest, he says, is history.
It wasn’t until he worked with the USAID’s Farmer to Farmer program in Africa that he knew the right steps to go pursue his passion.
“After that, I realized international agriculture was the next step to allow me to help the most people, and here I am today,” Radloff, global agronomy lead of MGK Insect Control Solutions and one of Seed World’s Top 10 Next Gen Leaders, says. When Seed World connected with him in July, Radloff was in the bush in Tanzania trying to domesticate and build a seed production system for one crop and modernize the breeding and production system for another.
Through that drive of helping others, Radloff was able to develop a unique set of leadership skills as well.
“His current company is new to agriculture production and agribusiness, which allows Albert to patiently educate and support the business,” says Darrick Unger, senior development scientist at MGK and Radloff’s nominator. “He is always open to sharing knowledge about the agricultural industry.”
When it comes to connecting with customers, though, Radloff says it’s easy.
“Learn their needs,” he says. “At the end of the day, what is most important is remembering that it is all a relationship business. Prioritizing those relationships is key to success with our customers, our farmers and out coworkers.
“In today’s business climate, I see a tremendous amount of marketing in agriculture telling farmers what they need, not providing to them what they’ve expressed need for,” he says. “Knowing your core customers and focusing on their business challenges, engaging them in the process, is by far the best means to promote more connection.”
Want to read more from our Top 10? Check out:
Magan Lewis Creates Sparks in Those Around Her
Seed World Announces 2022’s Top 10 Next Generation Leaders
Chris Holly Wants Companies to Leverage IP
Doug Miller’s Drive Comes from the Overlap of Agriculture and Technology
Mike Pautler Says a Scientist Can Transition to a Businessman
