You can move your business to have a more sustainable future. It’s a big task, and it all starts with a conversation about sustainability.
Sustainability is more than a buzz word these days. It’s everywhere in the political world: everyone wants to examine where climate change stems from and how to fix it. Without a doubt, agriculturalists need to be involved in these conversations.
USDA ERS reports U.S. agriculture emitted an estimated 698 million metric tons of carbon dioxide equivalent in 2018, with 12.3% of carbon dioxide, 36.2 percent as methane and 51.4 % as nitrous oxide. It’s important for businesses to discuss and take steps to improve. But, in the world of seed production, what should you be doing or coaching customers to do? That’s the big question hanging in the air. In our webinar, we’ll address:
-What sustainability steps to take at your company. While many companies have already started the steps to discuss sustainability, there’s always more advice you can get. Experts will help teach how to know what’s best for your operation and how to navigate sustainable practices.
-What to coach your customers. Do you talk to your customers about sustainability? Or do you even know if that should be something to talk about, whether it’s in terms of product application or their overall level as a steward of the land? Experts will help us learn how to have those conversations transparently.
-How to implement and start getting sustainable. And finally: the hardest part… Follow through! Ensuring you follow through on your sustainability plan is a challenge, but not impossible. We’ll learn how to make implementation manageable for the future.
Our Speakers:
Kristen Richards, director of R&D, Formulation and Production, for FBSciences
Kristen Richards began her professional career as a chemist working with polymers at BASF before transitioning into agriculture. For the past decade at FBSciences, she has transformed FBSciences’ product division, including building and managing a new lab, successfully bringing over 50 new products to market, establishing operating procedures for production to streamline and expand production capabilities, and developing innovative methods and techniques for consistency and quality control with naturally derived technologies. She currently leads the FBSciences Product Development Team as Director R&D, Formulation and Production. Richards has published in journals, presented posters at chemistry, biostimulant, and sustainable agriculture conferences, and received a Women Chemist Committee Merck Research Award in 2010.
Bryan Perry — U.S. Head of Seeds & Traits for BASF
Currently US Head of Seeds & Traits for BASF. Has been with BASF for over 24-years in a variety of roles ranging from Sales, to Product Management, Market Management, Global Strategic Marketing, Integration workstream lead, and Regional Sales Director prior to staring current role on January 1st, 2022. Fifth generation to be actively involved with the family farm in NW Missouri. Attended the University of Missouri-Columbia for undergrad, with a focus on Agricultural Economics. Completed MBA in 2018 at UNC Chapel Hill, Kenan Flagler Business School. Lives in the Raleigh/Durham, NC area with his spouse and 3-kids.
