Lavie Bio Ltd. announced the appointment of Russ Putland as vice president commercial. Russ’s significant commercial experience includes more than 30 years of leadership within large multinational agriculture companies. In his last leadership role, he led a sales organization at DuPont crop protection, accountable for $175 million in sales annually.
Putland brings a broad understanding of the commercial value chain and his experience includes working directly with farmers, retailers, distribution channels and manufacturers. Putland will lead Lavie Bio’s commercial strategy and execution, focusing on establishing relationships and partnerships with strategic and channel partners, driving revenue from ag-biological bio-stimulant and bio-pesticide product lines. Putland will be based at Lavie Bio’s U.S. site in St. Louis.
“I am happy to join the Lavie-Bio’s team at this exciting point in time as we advance towards the commercialization of our products. I’ve followed Lavie Bio’s progress closely and look forward to leading our products commercialization and sales execution,” comments Putland.
Ido Dor, Lavie Bio’s CEO, adds, “It is great to see how our technology platform translates into commercialization of microbiome-based ag-biological products. I am excited to see our vision, of improving food quality, sustainability and agricultural productivity becoming real. I am very happy with the addition of Russ to the Lavie Bio management team. No doubt that his experience and leadership will be a great addition to the Lavie family and drive our exciting journey of taking Lavie Bio to its next phase, commercialization of our product pipeline.”
