AgReliant Genetics announced Christy Toedebusch will join the executive leadership team as Vice President of Marketing, Digital Agriculture and Business Development. In this role, she will drive the digital agriculture and the market strategies for the company’s seed brands, AgriGold and LG Seeds in the United States and PRIDE Seeds in Canada.
“Christy’s extensive background and proven agri-marketing track record make her an outstanding addition to our leadership team as we continue to strengthen our market position,” says Paul Nselel, president and CEO at AgReliant Genetics. “Her ability to drive business results through strong brand development, digital innovation and strategic to-go-market deployment will be an asset to all our farmer and dealer customers.”
Toedebusch brings many years of marketing and digital experience to her role at AgReliant Genetics. Prior to joining, she spent more than a decade with Bayer Crop Science (Monsanto) serving in senior marketing, product management and business innovation roles. Toedebusch has built new brands and successfully led teams focusing on every marketing discipline. Beyond marketing, she has led the development and deployment of new digital products and the digital enablement of agricultural pricing innovations.
“With a leading and diverse seed portfolio, and a talented and dedicated team, AgReliant Genetics has a tremendous opportunity for growth in North America,” says Toedebusch. “I look forward to working with the team to drive that growth by focusing on customer success and delivering positive outcomes for every field.”
Toedebusch holds a bachelor’s degree from the University of Missouri-Columbia and an MBA from Washington University in St. Louis.
