Since its establishment in the 2014 Farm Bill, FFAR has become a recognized leader in agriculture research. The Foundation has awarded numerous grants with more than 400 funding partnerships. The organization is generating $1.45 in match funds for every federal dollar allocated. To reflect the organization’s progress, FFAR underwent a rebranding effort that yielded clear values, a streamlined visual identity and an updated website connecting researchers, funders and farmers.
“When FFAR was started, the immediate need was to stand up an organization and solidify processes to fund audacious research, we were simply not focusing on our visual identity,” said Rockey. “However, as we completed a strategic and sustainability plan, it became clear that rebranding would help us achieve our mission.”
As an organization with a strong moral compass and a two-fold purpose, building public-private partnerships and funding innovative research, FFAR wants the brand to clearly connect with who we are and what we do. The resulting brand is designed to increase transparency and connect to key audiences,including researchers, funders, farmers and ranchers and stakeholders.
FFAR’s revamped website features streamlined content that clearly outlines opportunities to partner with FFAR, join a convening event, apply for research funding, explore awarded grants, and more. New features on the website include an Insights tab devoted to results of FFAR-funded research and articles authored by FFAR partners.
