Corteva Agriscience announces the launch of Brevant seeds, a bold, high-performance corn and soybean brand available exclusively at retail locations in the Midwest and Eastern Corn Belt.
Brevant (pronounced brah-VAHNT‚Ä≤) is built on a century of agricultural experience, science and support from Corteva. The new brand will expand retail’s access to Corteva Agriscience genetics, traits and technology. Brevant brand seed will be available to order this summer for 2021 planting. Brevant seeds will offer more than 200 corn hybrids and soybean varieties.
“Brevant brings a completely new and unique opportunity to retailers and their customers,” says Jason Dodd, general manager for Brevant. “It’s the right combination of people and products from an organization that truly cares about your individual success. Access to Corteva Agriscience’s genetics and deep germplasm pool through Brevant will be a great new advantage to retail customers.”
Committed to Retailers and Their Customers
The launch of Brevant and the exclusive retail route-to-market in the Midwest and Eastern Corn Belt brings a new, agile way of doing business with Corteva. This includes a new field structure with sales and agronomy roles, and a sales process driven by Retail Development Teams.
“We are introducing the Brevant brand for farmers who prefer the service and local expertise that retail brings to their farm,” says Mike Lozier, marketing leader for Brevant. “With Brevant, both retailers and farmers have the freedom to choose a new brand without compromising what’s most important to them. We’re committed to collaborating with farmers’ local retail teams to ensure their farm is always ready for what’s next.”
New Brand, Proven Genetics
Brevant seeds may be new in the U.S. market but its performance is well documented in nearly 3 million head-to-head comparisons. Corn hybrids offered for 2021 planting in the Brevant brand average 7 bu/A more than the competition and Enlist E3 soybean varieties offered for 2021 planting in the Brevant brand average 1 bu/A more than the competition.
Brevant brand corn and soybean portfolios will feature the latest trait technology solutions and a complete line of BMR silage corn, including its proprietary line of Unified corn silage and TMF hybrids backed by Brevant’s highly trained Silage Technology Managers.
Brevant is dedicated to helping retail reach their seed growth potential and customers can expect a higher level of focus and support.To learn more about the U.S. corn, soybean, silage corn, canola and sunflower seed offerings from Brevant, please contact your local ag retailer or visit Brevant.com.
