With a set objective to best serve the needs of Western Canadian farmers and dealers, Maizex Seeds Inc. and Brett-Young Seeds Limited have announced their distribution partnership agreement.
Under the agreement, BrettYoung will become the exclusive distributor for the Elite Soybean Brand in Western Canada starting in the 2020 production year. As part of the agreement, all Maizex and Elite soybean varieties will be consolidated and marketed under the Elite brand. Maizex Seeds is also committing to additional variety research, testing and soybean support agronomy, focusing on the needs of farmers across Western Canada as soybean production expands.
“We see a tremendous long-term future for soybean production in Western Canada,” notes Stephen Denys, Director of Business Management with Maizex Seeds. “This agreement supports our goal of testing, commercializing and making widely available soybean varieties that have been developed to meet the specific needs of farmers here. BrettYoung has a proven track record in their marketing of Elite soybeans, and we anticipate that this relationship will further support their focused efforts in providing growers the best soybean variety options available.”
In addition, under the agreement, Maizex Seeds will now be responsible for marketing seed corn. BrettYoung will continue to support existing Elite corn sales for the 2019 growing season. The Maizex and Elite corn brands will be consolidated under the Maizex brand for the 2020 growing season at which time Maizex will assume responsibility for distribution of the consolidated corn business in Western Canada. As part of this move, Maizex will be investing in additional agronomy and sales support to better serve Western Canadian corn growers. “Like our direction in soybeans, our approach in corn will create focus on the needs of farmers in unique production areas across the Prairies,” adds Denys.
Harley Bell, National Sales Manager of BrettYoung says, “We are pleased to announce this deepened partnership with Maizex. The additional investment in breeding and testing will allow BrettYoung to continue to deliver Elite brand soybeans that meet the needs of our customers across the Prairies. We look forward to bringing improved Elite soybean varieties that provide farmers with unique genetics and superior agronomic advantages to help drive increased profitability on their farm.”
