Indigo Agriculture and Anheuser-Busch have announced a partnership focused on sustainable rice production. Indigo has committed to delivering 2.2 million bushels of Indigo Rice to Anheuser-Busch that is grown with specific environmental attributes. Growers contracting with Indigo to produce rice for Anheuser-Busch will reduce water and nitrogen used by 10 percent and achieve at least 10 percent savings in greenhouse gas emissions compared to state benchmarks. This partnership is the first of-its-kind to offer growers an end-to-end solution that incentivizes the commercial production of sustainable rice.
“Anheuser-Busch is leading the food and beverage industry in meeting consumer demand for sustainably-grown ingredients,” says David Perry, Indigo’s CEO. “Indigo is leveraging its end-to-end, integrated approach to agriculture to grow, capture, and preserve the value of sustainably produced ingredients. We are thrilled to partner with Anheuser-Busch, a company that shares our vision for beneficial agriculture, to create meaningful value for the growing community and higher quality options for consumers. By collaborating with leaders across the supply chain, we’re conserving natural resources, preserving farmland for future generations, and producing healthier final products.”
“Sustainability isn’t just part of our business, it is our business. Partnering with Indigo to source rice with unique environmental attributes rewards our farming community for adopting sustainable agricultural practices and incentivizes further innovation,” says Ingrid De Ryck, vice president, Procurement and Sustainability, Anheuser-Busch. “Most importantly, this trailblazing collaboration supports three of Anheuser-Busch’s 2025 Sustainability Goals by advancing smart agriculture, watershed health, and carbon emissions reductions.”
Anheuser-Busch has proudly supported farmers and the agricultural community for generations. The company buys rice from all over the U.S., and mills approximately 2.6 million pounds of rice a day at a company-owned facility in Jonesboro, Arkansas. The brewer is the largest end user of rice in the United States, and rice is a key ingredient in their leading beers. Rice helps provide a clean, crisp taste, and has been part of the Budweiser recipe since 1876. Budweiser has stayed true to the original recipe since it was first introduced, and rice is a prized ingredient in both the Budweiser and Bud Light recipes.
“Indigo’s field teams, data collection tools, and commitment to grower profitability make them the ideal partner to source rice with lower environmental impact,” says Jess Newman, director of Agronomy for Anheuser-Busch. “Beyond the sustainability gains, we are excited that this partnership is a win-win for grower profitability. Growers can earn a premium for progressive practices, save on water and nutrient input costs, and realize yield increases due to the Indigo microbial seed treatment for rice. By creating a market for rice grown with innovative practices, we are delighted to empower and support our growers as they continue to move the industry forward on farm efficiency.”
Indigo’s full suite of microbial and digital offerings, trained on-farm professionals, and data analysis capabilities allow the company to guarantee identity preservation and transparency in the planting, growing, and delivery of rice to meet defined thresholds for sustainability. With Indigo microbial technology and data-driven agronomic support, growers are able to improve rice yield while reducing the use of chemicals, irrigation, and fertilizers. Anheuser-Busch will leverage these capabilities to assure a high-quality final product, meeting consumer demands for thoughtful sourcing and preservation of the environment, while enabling growers to earn more for their grain.
