All-America Selections (AAS) partners with The Perfect Plant to help consumers at the retail level easily find the plant that will best perform in their environment.
Have a customer searching for a pink flower to plant in a container on a partially-shady patio? Diane Blazek, executive director of AAS, says they can find the perfect AAS Winner on The Perfect Plant using a keyword search. The website is designed to be quick and easy-to-use, and puts a retailer’s inventory at a customer’s fingertips.
“We are very appreciative to AAS for making The Perfect Plant a part of their new marketing initiatives,” says Ken Klopp, The Perfect Plant business development manager. “AAS joins a growing group of plant and product vendors, as well as retailers, committed to bridging the gap with consumers who find plant and product choices overwhelming.”
Blazek says this partnership is a win-win for all parties involved — customers, retailers, plant breeders and seed companies who bring these products to market. To learn more about the The Perfect Plant, visit themarketinggarden.com/the-perfect-plant.
