Nufarm Americas named Ken Barham vice president of customer and brand marketing, effective Aug. 14.
The customer and brand marketing organizational unit serves as the liaison between sales and marketing and is responsible for bringing ideas, needs and thoughts of sales and customers to the brand team. In his new role, Barham will report to Brendan Deck and join the North American leadership team.
“We are very excited to have Ken join our team,” says Deck, North American general manager. “He couldn’t be starting at a better time! Aug. 1st marks the start of our fiscal calendar, and we are looking forward to all the opportunities this new year brings.”
Barham joins Nufarm from Syngenta where he was product marketing lead. Previously, Barham led the development and implementation of product strategies, brand launches, pricing strategies and communication campaigns. Prior to Syngenta, Barham also spent time at Alligare, Makhteshim and Quali-Pro. He is a graduate of North Carolina State University with a bachelor’s in agronomy and a minor in agriculture business management.
