At the Independent Professional Seed Association (IPSA)’s 30th annual conference in Indian Wells, California, Alex Martin sat down with Todd Martin, the CEO of IPSA. Todd discussed how the best part about attending the conference every year is due to the people who attend, and what some concerns are that independent seed companies have expressed over the past year. In particular, he mentions that pricing issues, competition increases and new technology are becoming more difficult challenges for independent seed companies.