What if you could create the perfect seed? What would its characteristics be? In what ways would you enhance that seed? What if you could choose the characteristics that add value to that seed? It’s important to take time to dream about—to conceptualize—your perfect seed.
You can choose and develop the characteristics of the seed end-users will value. For example, what do you want to add to the seed, how do you want the seed to behave, and what kind of value are you offering your customers and why?
Also, what do you want to do with the seed—do you want to make it easier to plant with planting equipment by developing a harder, more durable pellet? Or, do you need to add weight to a vegetable seed, so it can’t be carried away by the wind when seeding?
If you want to add color to the seed, what color should you choose, how shiny do you want it and why? Do you want to add micronutrients to the seed to help it grow faster and stronger? In short, what value do you want to add to the seed?
By spending time devising the seed’s characteristics, you will develop a unique product for the marketplace.
A useful tool to help you make one-of-a-kind products is a sophisticated seed coater. By owning your own equipment and finishing your product in-house, you have creative control over your goods—and the sky is truly the limit for your market development.
If you process your seed in-house, you can decide how to develop the value of your product. You also have control over processing and delivery schedules. Your seed processing costs will be lower, and you’ll experience increased efficiencies.
In addition, you will own your equipment, seed processing methods and recipes, and there is a high and rapid return on investment. At NoroGard, we see the future in seed innovations and now also provide the knowledge and expertise required to train your staff on site and to develop methods and recipes for your unique products.
With these tools to hand, you can make the most of your product and create a seed no one can say no to.