What are Integrated Seed-to-Harvest Solutions?

Integrated seed-to-harvest solutions. It’s a mouthful, but the concept is simple, and makes all the difference between success and failure in the world of...

The Value of Flexibility

When it comes to agricultural equipment, so much of it is bulky, intended for only one or maybe two purposes, and is used for...

Storage and Marketing are Inseparable — Here’s Why

As 2017 winds to a close, everyone involved in the seed and grain business is thinking about next year. What did I do right...

Does Anyone Really Like Your Brand?

We all have a favorite brand. Whether it's a brand of soda pop, a clothing line, a particular brand of shoes, or what have...

Smooth-Walled Bins: Not Just for Grain Anymore

The smooth-walled bin. The concept might seem simple enough, but it’s important to really understand what it is and its benefits. It’s a fixture...

Tips for Planning a Seed Site

When planning a seed site, there are a few things that we have learned along the way that help set customers up for near-term...

3 Tools You Need in Your Branding Toolbox

In the previous instalments in this series on branding, I’ve discussed the building blocks to begin understanding your brand and how to build it. The...

Build Customer Confidence with SOPs

In the seed industry, reputation is everything. Deals are still made on a handshake and when you say that you will deliver 500 units...