3 Ways to be Worthy of Attention

As I explained in a recent column, tackling four problem areas will help you determine where your brand is lacking and get you on the...

The Design and Engineering Stage: A Blueprint for Success

You’ve worked your way through the conceptualization stage on your journey to a new or updated seed site. The next step to turn your...

Tips for Planning a Seed Site

When planning a seed site, there are a few things that we have learned along the way that help set customers up for near-term...

Time, Convenience, Efficiency Key to Success

Precision agriculture has taken hold and farmers, with the help of seed companies, and seed growers are deploying strategies to make the most of...

Seed Growers Shift Away from Augers, Toward Conveyors

There’s a growing trend among seed growers as more and more shift away from augers and move toward conveyors. We’re seeing this all across...

Is Your Brand Functional?

In my last column, I wrote about the need to ensure your brand is connecting with people on an emotional level. If you make...

Down Time is Wasted Time

In one of our ad messages we used the phrase “Down time is the worst time.” Nothing gets done when equipment unexpectedly fails or...

The Value of Flexibility

When it comes to agricultural equipment, so much of it is bulky, intended for only one or maybe two purposes, and is used for...

Are You Allowing Your Brand to Evolve?

Do you think of your brand as a living thing? You need to. Because of the fact your brand is ultimately a psychological construct in...

Does Anyone Really Like Your Brand?

We all have a favorite brand. Whether it's a brand of soda pop, a clothing line, a particular brand of shoes, or what have...

3 Tools You Need in Your Branding Toolbox

In the previous instalments in this series on branding, I’ve discussed the building blocks to begin understanding your brand and how to build it. The...

Trends in Storage and Handling You Should Know About

Farms are getting larger. Along the production chain, stakeholders are looking for ways to increase convenience and reduce labor. Large-scale operations in...

Time Brainstorming Your Idea is Time Well Spent

Whether you’ve decided it’s time to update your seed storage and handling equipment, or build a brand-new seed site for your business, knowing where...

Smooth-Walled Bins: Not Just for Grain Anymore

The smooth-walled bin. The concept might seem simple enough, but it’s important to really understand what it is and its benefits. It’s a fixture...

Haul Safe, Be Safe

It seems like we are always talking about efficiency and evaluating your return on investment. Yet, for years, those in agriculture have also made...

Success Secrets for an Efficient and Long-Lasting Seed Site

After the design and engineering phase has been completed, as far as the finished goods are concerned, the manufacturing process is an important stage...

What are Integrated Seed-to-Harvest Solutions?

Integrated seed-to-harvest solutions. It’s a mouthful, but the concept is simple, and makes all the difference between success and failure in the world of...

My Trade Show Survival Guide

As a grower, you’re probably making plans to attend at least one trade/ag show in 2018. There’s a lot of them going on right...

Enjoying the Fruits of Your Labor

In the previous columns, I’ve outlined three of the four stages—the conceptualization, design and engineering, and manufacturing phases—to updating or building a new seed...

Build Customer Confidence with SOPs

In the seed industry, reputation is everything. Deals are still made on a handshake and when you say that you will deliver 500 units...