Trends in Storage and Handling You Should Know About

Farms are getting larger. Along the production chain, stakeholders are looking for ways to increase convenience and reduce labor. Large-scale operations in...

Four Steps to Sprucing up Your Brand

In my previous column, I wrote about how to identify what’s preventing your brand from connecting with customers. You’re forgetting who your customers are. ...

Down Time is Wasted Time

In one of our ad messages we used the phrase “Down time is the worst time.” Nothing gets done when equipment unexpectedly fails or...

3 Ways to be Worthy of Attention

As I explained in a recent column, tackling four problem areas will help you determine where your brand is lacking and get you on the...

What are Integrated Seed-to-Harvest Solutions?

Integrated seed-to-harvest solutions. It’s a mouthful, but the concept is simple, and makes all the difference between success and failure in the world of...

Are You Allowing Your Brand to Evolve?

Do you think of your brand as a living thing? You need to. Because of the fact your brand is ultimately a psychological construct in...

7 Reasons Focusing on Storage Makes You a Good Leader

As I mentioned last time, storage is one aspect of agricultural production that has never fundamentally changed, and has always been key to financially...

Focusing on Storage Can Establish You as a Leader

We live in a technological world that seems to be changing faster than we can keep up with. Despite humanity’s tendency to become nostalgic...

Time, Convenience, Efficiency Key to Success

Precision agriculture has taken hold and farmers, with the help of seed companies, and seed growers are deploying strategies to make the most of...

Is Your Brand Functional?

In my last column, I wrote about the need to ensure your brand is connecting with people on an emotional level. If you make...

Seed Growers Shift Away from Augers, Toward Conveyors

There’s a growing trend among seed growers as more and more shift away from augers and move toward conveyors. We’re seeing this all across...

Success Secrets for an Efficient and Long-Lasting Seed Site

After the design and engineering phase has been completed, as far as the finished goods are concerned, the manufacturing process is an important stage...

What Makes a Strong Commercial Team

A lot of different factors are taken into consideration when it comes to selecting a storage, conveying and handling equipment solutions provider, not the...

Haul Safe, Be Safe

It seems like we are always talking about efficiency and evaluating your return on investment. Yet, for years, those in agriculture have also made...

Storage and Marketing are Inseparable — Here’s Why

As 2017 winds to a close, everyone involved in the seed and grain business is thinking about next year. What did I do right...

My Trade Show Survival Guide

As a grower, you’re probably making plans to attend at least one trade/ag show in 2018. There’s a lot of them going on right...

Does Anyone Really Like Your Brand?

We all have a favorite brand. Whether it's a brand of soda pop, a clothing line, a particular brand of shoes, or what have...

Tips for Planning a Seed Site

When planning a seed site, there are a few things that we have learned along the way that help set customers up for near-term...

The Value of Flexibility

When it comes to agricultural equipment, so much of it is bulky, intended for only one or maybe two purposes, and is used for...

The Design and Engineering Stage: A Blueprint for Success

You’ve worked your way through the conceptualization stage on your journey to a new or updated seed site. The next step to turn your...